For restaurants, shops, salons and service businesses
Every call answered. Every regular remembered.
Counter is the front desk for your phone line: an AI receptionist that knows your business, plus text marketing your customers actually signed up for.
No credit card to start. You only add one if you decide to keep it.
Marlow's Kitchen
Call from (631) 555-0142 · answered by Counter
- Counter: Thanks for calling Marlow's Kitchen! I'm an AI assistant, and this call is recorded.
- Caller: Hi, are you open late tonight? And do you cater?
- Counter: We're open until 10 tonight. And yes, we cater parties of 20 to 150.
- Caller: Great, I need food for about 40 people next Saturday.
- Counter: Let me put you through to our catering manager. It may be quiet while it rings.
- Transferred to cateringEmailed you the summary
Picture your busiest hour
Your hands are full. Counter has the phone.
Mid-blowout, mid-rush, mid-detail: the moment you can’t pick up is the moment a new customer calls. Counter answers like it works there, then tells you what happened.
Juniper Hair StudioSaturday, 11:40am · mid-blowout
Caller: Hi! How much is a cut and color?
Counter: It starts at $140, depending on length. Want to book? I can text you a link.
Caller: Yes please! And is there parking?
Counter: Sent! There’s free parking right behind the salon.
- Texted a link to book
- Summary sent to you
The receptionist
It picks up so you don’t have to stop.
You’re with a customer, under a car or closed for the night. Counter answers, helps, and tells you what happened.
Answers every call
Day or night, busy or closed. A natural voice greets callers by your business name, answers their questions and never puts anyone on hold.
Learns your business in minutes
Point it at your website and Google listing, upload a menu or flyer, or just tell it things in a chat. Hours, holidays, prices and services stay current.
Hands off when it should
Set simple rules: when a caller mentions catering, put them through to you. When someone wants a callback, text your team.
Every call, recorded and summed up
Listen back, read the transcript, and see at a glance what each caller wanted and how it went.
Tells you what it couldn’t answer
Questions it didn’t know become a short to-do list. Answer once and every caller after gets it right.
Honest with callers, careful with facts
It says it’s an AI assistant up front. When two sources disagree, like an old flyer and your website, it asks you instead of guessing.
Text marketing
Bring people back with a text.
Fill a slow Tuesday with an offer to the customers who asked to hear from you.
Campaigns that look right
Write a text or add a photo, see exactly how it lands on a phone, then send now or schedule it.
Offers and promo codes
Add a deal with one shared code or a unique code per person, and see who redeemed it.
Sign-ups at your counter
A sign-up page and QR code for your register. Every opt-in is recorded with the exact wording they agreed to.
Polite by design
Texts only go out from 8am to 8pm, nobody gets more than three a day, and STOP works instantly.
Replies in one inbox
When customers write back, it all lands in one place for your team.
Know the price before you send
Every campaign shows how many texts it uses and what it costs before anything goes out.
Made for main street
It already knows the questions you get.
Every kind of business hears the same few questions all day. Counter answers them from what you’ve taught it, and hands off the rest the way you want.
Restaurants
- “Are you open tonight?”
- “Do you have vegan options?”
- “Can you cater 40 people?”
Puts catering calls through to you
Salons and barbers
- “How much is a balayage?”
- “Are you open Sunday?”
- “Do you take walk-ins?”
Texts callers your booking link
Auto and detailing
- “How long is an inspection?”
- “What does a full detail cost?”
- “When can I drop off?”
Texts your team to call back with a quote
Home services
- “Do you come out to my town?”
- “Do you charge for estimates?”
- “My sink is leaking right now”
Puts urgent calls straight through
Shops and boutiques
- “What are your holiday hours?”
- “Do you carry this brand?”
- “Is there parking nearby?”
Passes along anything it can’t answer
Cafés and bakeries
- “Can I order a birthday cake?”
- “Do you have gluten-free bread?”
- “What time do you open?”
Texts callers your order form
How it works
Up and answering the same day.
- 1
Tell it about your business
Add your website and Google listing. Counter reads them and builds its notes, which you can check and edit.
- 2
Pick a number and a voice
Choose a new local number, or forward your existing line to it when you’re busy or closed.
- 3
Let it pick up
Calls get answered, questions get answered, and you get a summary of every one.
Works with the number you already have: forward it to Counter after hours, when you’re busy, or all the time.
The receptionist and your texts work together: it can text a caller your link the moment they hang up.
The math
What does a missed call cost you?
Plenty of callers who reach voicemail don’t leave a message. They just call the next place on the list.
Move the sliders to match your business. These are your numbers, not ours.
Walking to the next business
$624
a month, from calls nobody picked up.
That’s about 9× what Counter costs, starting at $69 a month.
Pricing
Try it on your real calls. Pay only if you keep it.
Every plan starts with a free 7-day trial, and we don’t ask for a card until you decide to stay.
- Today
Sign up, no card
Just your name and email. There’s nothing to cancel, because there’s nothing to charge.
- Days 1 to 7
It answers your real calls
Teach it your business, point your calls at it, and judge it on real customers, not a demo.
- Day 7
Keep it, or don’t
Love it? Add a card to keep it answering. Not for you? Do nothing and you’ll never be charged.
Starter
$69 /month
Try it free for 7 daysNo credit card to start
- About 60 answered calls a month (150 minutes)
- 500 texts a month
- 1 location
- 1 phone number
- 3 team members
More if you need it: $0.25 a minute, $0.03 a text.
Growth
Most popular$149 /month
Try it free for 7 daysNo credit card to start
- About 200 answered calls a month (500 minutes)
- 2,500 texts a month
- 3 locations
- 3 phone numbers
- 10 team members
More if you need it: $0.22 a minute, $0.025 a text.
Pro
$399 /month
Try it free for 7 daysNo credit card to start
- About 600 answered calls a month (1,500 minutes)
- 8,000 texts a month
- 10 locations
- 10 phone numbers
- 25 team members
More if you need it: $0.20 a minute, $0.02 a text.
Calls are estimated at 2.5 minutes each, typical for a local business. Quick questions take less; you only use the minutes your calls actually take.
Questions
Good to know.
Will callers know they’re talking to an AI?
Yes. It introduces itself as an AI assistant and says the call is recorded. Most callers just want their question answered, and it does that quickly.
Can I keep my current phone number?
Yes. Forward your existing number to Counter whenever you want it to answer, such as after hours or when the line is busy.
What happens when it doesn’t know an answer?
It says so instead of guessing, and adds the question to your list so you can answer it once for every caller after.
Can it transfer a call to me?
Yes. You decide when, for example any time a caller asks about catering or wants a person, and it puts them through to the number you choose.
Is the texting legal?
Counter is built around consent. People opt in through your sign-up page or at your counter, opt-outs are honored instantly, and texts only go out at reasonable hours.
Never miss another customer.
Try Counter free for 7 days with no card on file. If it earns its keep, keep it. If not, just walk away.
Start your free trial